THE $7M DOLLAR BRAND BUILDING SUPER BOWL BET

Renown Houston Business Owner “Mattress Mack” loses Super Bowl bet, will give $7M in refunds to customers

This just might be the greatest case of a man keeping his word, and more importantly, a man who knows firsthand how to build his brand.

Houston’s Gallery Furniture owner Jim ‘Mattress Mack’ McIngvale made a promise to refund customers who who bought $6,000 in furniture or more within the two weeks before the Super Bowl and had it delivered by 5pm on Super Bowl game day if the Seattle Seahawks won the Super Bowl. Seattle won and now he’s paying $7 million out to customers.

“As far as financially, we didn’t do well,” he said. “But we did a great job building the brand and delighting customers and if we do that, the business will continue to grow.”

#spendmoneytomakemoney #whatareyoudoingtobuildyourbrand

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