PUBLIC RELATIONS
Neon Public Relation’s practice areas are designed to raise our clients’ image, sales and bottom-line results. We emphasize powerful, proactive and passionate media relations efforts, and offer a comprehensive range of integrated marketing services to meet every need. Our clients look to us for results, and we deliver. Each of our practice areas is comprised of skilled Public Relations professionals who are smart, creative, and resourceful. They thrive on solving challenges and creating new strategies to help our clients to succeed.
- Travel and Hospitality
- Consumer Products
- Corporate Communications
- Food and Beverage
- Lifestyle, Beauty and Fashion
- Entertainment
- Event Marketing
- Public Affairs
- Non-Profit Organizations
- Social Media
MEDIA RELATIONS
There are multiple benefits to maintaining a media profile, from customer and lead generation, to creating/maintaining an expert status, to building and enhancing your brand prestige. The accepted marketing dogma is that editorial coverage constitutes a third party endorsement by a media organization, many of which are longstanding, respected brands in and of themselves. You will receive access to the latest emerging media and our close relationships with prominent print, radio and television institutions nationwide.
You, like current Neon Public Relation clients will have an opportunity to appear on national networks such as CBS, NBC, FOX, and in the pages of such publications as Maxim, Playboy and The New York Times. You will receive the benefit of our extensive connections within our home base of Las Vegas, including KSNV- NBC and FOX 5 News along with other local network affiliates and daily newspapers nationwide. Selecting online media opportunities for you will build your web presence and brand reputation by appearing on influential and informative outlets and receiving strategic recurring guest blogging opportunities.
INTEGRATED PR & MARKETING
Public Relations is part of a puzzle… often a larger integrated marketing communications program. We seek to drive brand value through communications effort of all sorts, our goals are always to achieve marketing executions which are targeted, attention-getting, branded and motivational. From planning to research, digital media to traditional public relations, Neon Public Relations creates integrated marketing campaigns which drive value.
We enable cross-functional programs that create initiatives which are focused on supporting a company’s overall growth strategy. From campaign management, strategic planning, digital marketing, and brand management, we utilize the tools which are most effective for your campaign.
We are a full service marketing and PR agency.
Capabilities include:
- Community-level activities
- National & Regional Consumer Sampling
- Radio Promotions
- Regional Retail Marketing
- Multi-Market Tours
- Affiliate & Co-op Marketing
- Grassroots & Mobile Marketing
- Viral Marketing
STRATEGIC PLANNING
A campaign is only effective if its strategic and focused on what matters most to the company’s direction and focus. All of the campaigns which Neon Public Relations undertakes are targeted on where to best allocate resources, including capital and people. From utilizing traditional SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), to analyzing other internal and external focuses, our public relations campaigns are strategic and focused.
We also analyze short term and long term goals and plans, and realize that in order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there. Our result is our strategic plan.
Strategic Planning & Positioning Capabilities Include:
- Strategic Positioning Materials and Positioning Statements
- Industry Research & Analysis
- Strategic Partnerships & Co-branding Opportunities
- Spokesperson Management
- Trade & Retailer Relations
- Forecasting
(SEO) SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is a practice Neon Public Relations excels at. As a public relations agency we understand the importance of organic media, and also the importance of Google and other search engines as “media”. It is necessary as such to manage the online search results for both companies and individuals, whether the removal of negative information, or “owning” of industry search terms.
Utilizing our unique abilities and algorithms, we are able to re-engineer search results to dramatically improve Google, and other search engine results. We understand how to utilize digital media such as websites, blogs, social networks, inter-linking, SEO copy writing, and more. We utilize our public relations skills to create/link with positive content, some of which we control, and utilize aggressive search engine optimization techniques to help positive content rise in search results.
Whether to create more traffic by organically owning certain key words, or shaping your reputation online, we understand SEO and crisis PR, and how to manage online reputation, utilizing traditional public relations, and PR for SEO purposes.
SOCIAL MEDIA
Across all practice areas, Neon Public Relations helps clients develop, execute and manage multi-faceted social media campaigns that enhance visibility for brands and build connections with audiences.
Our understanding of the social media landscape is comprehensive and sophisticated. Our teams are avid explorers and users of both popular and emerging social media platforms to communicate. Neon Public Relations is one the best to use SEO to achieve brand awareness, increase search rankings and build reputation, and our clients laud our ability to turn traffic into market share.
A key strength of our agency involves online reputation and online brand management. From the creation and management of Facebook fan pages to the expansion of one’s Twitter following to creating an inviting Pinterest presence, Neon has unparalleled understanding of social media. We understand the changing media space and take full advantage the opportunities it presents for our clients, supporting client goals with user generated video contests, exciting online discounts and promotions, creating web-based media stunts and more.
We have expertise in the design, development, hosting and support of websites for the largest brands across multiple industries.
A key strength of our agency involves online reputation and online brand management. We understand Search Engine Optimization (SEO), and how to influence search engines. We enhance online market awareness, and strengthen online channels.
Our digital marketing and social media capabilities include:
- Search Engine Optimization (SEO)
- Online Reputation Management (ORM)/Online Crisis PR
- Web Site Design
- Blog Network Development
- Web Site Content Writing
- HTML Newsletters and e-Mails
- Flash-animated e-Mails
- Webcasts
- Podcasting
- Viral Videos
- Web Analytics and Reporting
CRISIS MANAGEMENT
Today’s news cycle is measured in seconds, and the court of public opinion doesn’t wait to pass judgment. We understand that when a crisis hits, minutes are money. That’s why we strategically manage your message and frame the debate.
Neon Public Relations specializes in highly strategic issues and crisis management for companies or individuals facing unanticipated difficulties in the marketplace – from rumors to recalls – responding within minutes on crisis PR issues. We understand why a crisis is called a “defining moment” – and for this reason, our speed is tempered by an analysis of every possible scenario prior to taking action.
We are capable of handling a broad spectrum of issues: business and personal litigation, product recalls, trade disputes, environmental problems, warranty and product liability claims, sexual harassment and sexual discrimination cases, labor issues, criminal indictments and a variety of sensitive domestic and international political issues. Our reputation for combining cutting edge strategy with a rapid-fire, aggressive approach helps us achieve the results our clients desire – whether accurate press coverage, or none at all.
We are skilled in managing Online Reputation Management/Search Engine Optimization (SEO) programs. When negative stories appear, we can positively impact online reputation, changing and affecting your search results quickly and efficiently.
EVENT PLANNING
If you’re looking for coordinators for news conferences, product launches, movie premieres, wellness events or trade shows, then Neon Public Relations is for you. We will collaborate with you to create press materials, generate coverage and coordinate with venue organizers to arrange everything from convention services, transportation and lodging, audio-visual needs, management of RSVPs and even catering. Our precision planning and execution of a wide variety of events allows you to comfortably focus on connecting with industry leaders and sending your message while we take care of the details.
Using an industry leading team approach, Neon Public Relations is able to blend hybrid event planning services, media relations and strategic coordination into one package, which is often far less costly. Because we pride ourselves on reacting quickly, nothing is too short notice for us, so give us a call today to find a creative solution to your event planning needs.
