Drink Me: Creative Juice.

In the world of business, PR can be like that whimsical aunt who wears her trendy sunglasses inside, enthralls you with her stories of wonderous lands, and always knows the perfect word to encapsulate the mood. Though we appear to always have the witty captions, the gift of gab, and a fresh perspective on those overly Instagrammed locations, being creative 24/7 can be exhausting. We promise our clients eye-catching photography, captivating releases, and intriguing marketing ideas. In reality, our mornings start with us sitting at a computer screen with our cursor blinking as we blink back, which can start out pretty stress-inducing. We can’t go totally Lewis Carroll as we have hard deadlines and a standard of professionalism to uphold, so luckily, we have our own ways of breaking through those creative blocks that don’t include a 6th cup of coffee, a psychedelic trip, or a major life crisis.

  • Just do it. Yeah, Nike coined the slogan, but we’re pretty sure it was first muttered by some poor soul with writer’s block back in the 17th century. If you’re drawing a blank (figuratively and literally) just write or just draw or just start taking photos. Just do it. What you’re creating doesn’t necessarily have to have anything to do with the task at hand. Start by just writing down what you did yesterday or take photos of household products. As Maya Angelou once said, “You can’t use up creativity. The more you use, the more you have”. The biggest hump to get over can be simply starting. A great tool is a writing prompt book. Yes, the prompts can be cheesy, but they get you thinking about topics your own brain isn’t coming up with and it can give you a whirlwind of new ideas. 
  • Jot down everything. You never know when you’ll be inspired, and you never know what that inspiration can evolve into down the line. Most of us are old fashioned and still love pen and paper, but the Notes app in your phone will do just fine. Our notes consist of quotes from books, websites we want to remember, photoshoot ideas, hiking trails, the name of my favorite nail technician in Vegas, and the coffee preferences of my co-workers. Even if an idea might sound silly, write it down and revise the details when you have time to give it attention.
  • Challenge yourself. Comfort breeds contentment and contentment breeds complacency. Even if you don’t consciously realize you aren’t doing your best, if you get too used to certain formulas and styles, your work will become redundant. Pick up books with writing styles that are difficult to follow, look at artwork that makes you a bit uncomfortable, go somewhere completely new, have a conversation with someone you wouldn’t normally talk to. Force yourself to grow, even in little ways, and your work will grow with you. 
  • Check out local venues whenever you’re feeling uninspired. Support local musicians even if it’s just going to an open mic, check out museums and galleries, go to a book store. We won’t get too new-age on you, don’t worry  we left the crystals at home; if you want to get creative, you need to surround yourself with creative energy. This doesn’t mean you have to start getting tattoos and living communal (though, go for it if that’s your jam). If you’re stunted for an extended amount of time, you need to actively seek out things that inspire you.
  • Break. The Spanish are onto something with their siestas. As a culture, we highly value productivity and often think if you aren’t hustling, you aren’t successful. But unless you are working on an assembly line, you should really focus on quality over quantity. This isn’t excusing being lazy or overly distracted. Every once in a while, you need to change your scenery, talk to someone new, take a 15-min break and read. Do something to totally distract yourself so you can feel refreshed when you get back to your work space.
  • Look online. It may come with the territory of being female with a wi-fi connection, but sites like Pinterest really do have great ideas. Trust us, some of us used to make fun of it too, and no, some won’t ever use theirs for wedding planning whilst still single or pin how-to’s for making your own almond milk. If you can’t get yourself to pin, look at sites like:

-unsplash.com for beautiful photography

-hellopoetry.com if you want to give snaps

-neatorama.com for completely random stories about pretty much anything

-logopond.com for all your graphic design needs

-Etsy.com so you can impulse buy your inspiration

-tumblr.com for relive through your teenage angst.

  • Wander. We underestimate just walking with no particular location in mind. We tend to think of this as something to do in a new city when we are vacationing. We do it when we first move someplace, and then for some reason, we stop. You never know what you’ll find, who you’ll run into, or what weird conversation you’ll eavesdrop into when your taking your city by foot. Find a new store or café, you never know where you’ll feel productive. After all, J.K Rowling started the Harry Potter series when she stumbled across a café while walking around Edinburgh and look what good that’s done for her. Apparently, the right walk can change your life.