Leading with Intent

by Anijah Boyd

✨Intention sets the tone  

Being mindful of your thoughts, feelings and mood can be a game changer when entering the workplace. They can drive and motivate those around you or bring them to a standstill in response. 

Focusing on intent-based leadership in the workplace can nurture habits that reveal themselves in how you interact with your colleagues and the content you put out for your consumers. The goal is quality and leading with intent increases your chances of being aware enough to provide quality. 

With that being said, knowing yourself and your goals for the day are great introductions to a meaningful and rewarding 9 to 5… Or any other time you spend typing away into cyberspace. 

How do you want to assist your clientele today? Do they represent the things you enjoy and stand for? Always go into the workplace with the intent to get work done to the best of your capabilities, no matter what those are. 

If you need to take a break and practice grounding methods, do that. Just make sure that our intentions for the day contribute to something greater than yourself. 

✨Be transparent and initiate tough conversations

We hear as children that honesty is the best policy but lose sight of that as we get older and the world prefers us to lie about things as simple as a response to “How is your day going?” Though we say we value truth, especially in the media, we tend to respond negatively to it or have no plan on how to remedy the unknown or sporadic. 

So, we avoid it. Which is totally okay until animosity builds, work isn’t being done well and someone on your team hates what they are doing 8+ hours out of the day. All of that negativity eventually leaks out and affects all other things in your world. 

To avoid this possibly quite explosive situation, start by being honest in small ways. If you’re having a bad morning, say that. Just don’t be a negative Nancy about it as if the whole world is ending and you will be incapable of moving forward. Your optimism in the midst of a bad day may inspire someone to be honest and push through the same way. 

It is also helpful to initiate tough conversations when the tension in the workplace is thick or stressful. Anyone can start the conversation that opens up a space for vulnerability and honesty.

The reward of having those practices at the base of your workplace values is rewarding to your business.

✨Words of Affirmation aren’t exclusive to romance

This one is easy. A few words of affirmation never hurt anyone and rather than explain what those are, here’s a few you can tweak as needed: 

“I know doing research and analyzing tons of data can be overwhelming and time consuming. You brought us great results and we appreciate your contribution to the team!” 

“The positive attitude you bring into the office really makes it much easier for the team to work together in a more intent-based way. We all feed off of your energy!”

“The improvements you made to that graphic last week looked great. I’m working on something similar now and would love your expert opinion!” 

I’m sure you know what reassurance in familial and romantic relationships feels like. Applying those same principles in the workplace can aid in those same positive responses that can help those around you feel valued and appreciated. 

✨Soft skills are just as useful as hard skills 

Oh, the often taken for granted soft skills. The ones we lose in and endless search for what others can DO for us. Yes, I might be a photoshop expert but am I dependable? Do I possess empathy? Am I willing to learn and be open-minded? All questions that need answers. 

Soft skills are tools in your kit that will make communication easier. As we get more tech dependent, we forget why those skills are important until we have to sit down in a meeting and listen to one another or get our point across without belittling every other person in the room

✨Respect different approaches

“I wouldn’t do it that way,” is not the same as “This is wrong.” When we look to one another for direction, it is easy to get lost in our own idea of what we want things to be. Keep in mind that every person you run across will add their own unique flair and that is something you’ll want to nurture.

What’s the Mood?

Perfect Work Playlists to Start the Day Right

The easiest way to guide your mood is by picking the right playlist. Have you ever set the office mood to a rainy day? Do you have a presentation and need a confidence boost? Are you having a rough week and need chill vibes? 

No worries. We got you. 

Bad Girls Club

Goal: Ideal for the days you want to feel like a baddie. More upbeat. 

Fall Vibes 

Goal: A smooth transition from Summer to Fall.

On Chill

Goal: Promotes a calm working environment and helps relieve stress. Breathe.

Friyay 

Goal: The energy boost needed to successfully dance into the weekend. 

iPhone 11 Camera vs. DSLR: Which Works Best for You?

by Anijah Boyd

When it comes to taking photos, iPhones have become a more accessible way to capture an image worth sharing while DSLRs remain a tradition in the photography industry, but what are the pros and cons of each? 

Should you invest in a DSLR or stick to the basics of your iPhone camera? Would you be someone who benefits from having both handy? Here are some things to take into consideration.

If you don’t plan on buying a DSLR camera anytime soon, it may be helpful to purchase these accessories to get the best out of your phone:

1💜iPhone lens kit 

2💜Ring light or any external light source 

3💜Tripod

4💜Portable charger

5💜Remote shutter release 

You can capture a beautiful image with both cameras. The differences lie in your goals. An iPhone can get close to the pristine of a DSLR, it’s just going to take finesse and extra accessories. iPhones are the best for quick, on-the-go photos that may be posted to social media and make your travel load less heavy.

DSLR cameras work best when you need high quality images for blogs, photoshoots and brand-work, but can be a pain when you have to carry around the equipment. Shoots centered around a DSLR camera would be more intentional and planned out than that of an iPhone

The iPhone serves more as a convenience option with DSLR potential. You get instant results on your phone ready to crop, edit and post. With that being said, which one works best for you? Let’s talk below.

Will the photos be used for your website, social or print? If for print or web, DSLR. If for social, iPhone! Take a closer look at the visual differences between the two. Can you tell which photo was taken with an iPhone 11 or DSLR? 

If you guessed image A was taken with a DSLR and B with an iPhone 11, you are correct! The main determining factors are color and focus. Our favorable iPhone 11 still shows blemishes in the mirror whereas the DSLR completely has its eyes on the Verás bottle and even gives us a nice pop of color that compliments the light shining in.

Small things like that have made DSLRs’ impact everlasting but the convenience, approachability and similarities an iPhone 11 camera has to a DSLR have made them a worthy competitor.

7 Tips on Creating an Instagram Story that Stands Out

by Anijah Boyd

With a new social media service or addition introduced every day (at least it seems like it), brands’ social media strategies are constantly evolving and challenged to reach new creative heights. Introduced in 2016, Instagram Stories has cemented among the must-haves of social strategy and yet, many businesses are failing to utilize its full capabilities. Not only do stories offer your followers extra visual content, but the 24-hour viewing window offers them a sense of real-time and intimacy with your brand. 

With hundreds of stories to swipe through, how can YOU maximize the chances of an audience engaging with our stories while also beating the tricky algorithm? How do you create fun and entertaining content while still getting your message across? Here are some helpful tips and tricks to take your Instagram Story strategy to the next level. 

1💜 Call-to-action

One of the easiest ways to make your followers pay attention is to offer them an action. Guide them to clicking a link, answering a quiz, question or doing a poll. This gives your audience a chance to feel heard and that they have a say in your brand. It’s equally useful for you to see their responses. 

2💜 Keep it Consistent and Cohesive

This is a great way to tap into streamlined branding and, remember, it is okay to promote new posts on your story to allude to the idea of exclusivity. Make sure your stories blend well together, use your brand’s logo and color scheme and play on the established brand identity. Stay on topic and when there is a subject change, make it stand out while also staying true.

3💜 Tell a Story

One reason it can be so easy to skip through stories is because they feel flat, uninteresting and don’t transition well. They don’t make you think, “Hmm. I wonder what’s next?”

You have 3–10 seconds to engage your viewer. A plain image with still words won’t do the trick. Use the post prior and narrative tools like motion and reveals to encourage your viewer to stay.

4💜 The Less Copy, the Better …

The phrase ‘say less’ has never been so relevant. Who wants to read through a block of text that could’ve easily been a caption instead? Try to limit yourself to quick, concise sentences or phrases. If more needs to be said like in a brand statement or contest, try tweaking it to transition into the next post or break up the text using different fonts.

5💜 Use Stickers!

You’d be surprised by what you can find searching through random sticker topics. They can make a boring story more fun. They are the most useful when you have little resources to work with or a simple image. 

An Extra Tip: Instagram often utilizes stickers for social issues or big events! Pay attention to these and craft a story that fits the theme, you’ll be able to attract new followers to your page when they search through these limited time stickers!

6💜 Add Some Music!
The universal love language: music. It can turn a simple video of someone enjoying an ice cream into a cinematic experience. It interacts with more of your senses and creates new memories and associations with your brand. 
 

7💜 Minimize the Number of Fonts in One Story

Rule of thumb: 2 fonts per story … but anyone can break the rules if they do it well.

Our Must-Have​ Photo Editing Apps For Social Media

Anyone who is in charge of managing social media for clients is already well versed in the importance of posting high-quality photos. Therefore, there is nothing worse than capturing the perfect image for a client only to have it ruined by one of the following:

•   The photo is too dark/bright

•   Someone or something is in the background and causing distraction

•   The photo doesn’t do the colors in the image justice

•    The subject in the photo needs to be free of all imperfections.

Editing can be extremely intimidating, but we don’t want you to give up on that photo quite yet. We’ve compiled a list of must-have photo editing apps that every social media manager needs, from beginner to seasoned-social guru. 1.

FACETUNE

Ideal uses – Portraits, candids, removing small imperfections such as cocktail glares or spots on tablecloths.

1. Facetune and Facetune 2 – Facetune is an extremely popular app and for good reason. In Facetune you’re able to remove blemishes, whiten teeth, smooth skin, and so much more. This powerful app can turn anyone from drab, to fab with a few clicks and good practice. The original Facetune app provides all the necessary editing tools for a one-time payment of $3.99. Facetune 2, however, has access to more advanced features and includes many more tools to perfect your images. This version costs $35.99 annually or a one-time payment of $69.99. Note: only Facetune 2 is available for Android users.

Facetune – iPhone

Facetune 2 – iPhone

Facetune 2 – Android

RETOUCH

Ideal uses – Larger objects that require removal, signage, reflections.

2. Retouch – Have you ever captured the perfect image, just to spot a sneaky photo-bomber in the back? Moments like this often cause you to get rid of the picture altogether. Now, with the help of retouch, you can remove distracting background images with ease. Retouch uses the surrounding background to blend everything together seamlessly. Simply use the brush or lasso tool to remove people and objects as if they were never even there. Retouch is a one-time payment of $1.99.

Retouch – iPhone

Retouch – Android

ADOBE LIGHTROOM

Ideal uses – All-in-one photo editing. Great for all types of photos and to pair with the above mentioned apps.

3. Adobe Lightroom – Lightroom may be the single most important photo editing app you have in your arsenal. With this app you’re able to manipulate lighting, individual colors, and nuanced details included shading, temperature and specific coloring. Once you learn how to utilize Lightroom for everything it can do, you’ll be able to salvage almost ANY photo. You can access the majority of this app for free 99 and achieve some pretty amazing edits. If you want to unlock 3 additional (and completely game changing) tools like selective lighting and selective detail, the app will cost you $9.99 a month. This payment gives you access to edit photos on your phone and stores them to a cloud that can pair with Lightroom’s desktop application! Once you see the images you can bring to life, you’ll realize this app pays for itself.

Lightroom – iPhone

Lightroom – Android

VSCO

Ideal uses – Creating a cohesive brand aesthetic

4. VSCO – Creating a theme for a client’s social media page can be both a difficult and daunting task. With VSCO, most of the work is done for you. As more and more brands flood to social media to market themselves, a huge importance has been placed on creating an aesthetically pleasing (and defining) social media feed. Choose a consistent and recognizable scheme for your client by scrolling through dozens of filters. Once you’re finished editing a photo, throw your filter of choice. Doing so will ensure all your photos fit together visually and create the theme your client has always dreamed of. Access to these filters and other fun photo editing tools is $19.99 a year.

VSCO – iPhone

VSCO – Android

Meet Team Neon Series: Astou

Please give a warm welcome to the latest member of our dream team, Astou! 🤗 Astou is Team Neon’s intern, and we are so happy to have her. As our intern, we are teaching her the ins and outs of all of our clients, how to write the perfect press release, how to manage various social media accounts, and how to be an all-around amazing publicist. 

⚡️SUPERPOWERS:
Networking Pro 👩🏾‍💼
Can read (almost) anyone 👀
Able to bust out an A+ paper in 2.5 hours flat 📝

🎉FUN FACTS:
Proud Senegambian 🇸🇳 🇬🇲 
The Ultimate Wing Woman
Skincare Enthusiast 🧖🏾‍♀️ 

Meet Team Neon Series: Megan

Now for the woman who needs no introduction, Megan! 🤩 As the founder and CEO of Neon Public Relations, there’s not much that she DOESN’T do. Her day to day includes running to countless client meetings (in heels of course), maintaining relationships with media, being the best boss to her team, and most importantly, being a loving mommy to her fur baby Xena. 

⚡️SUPERPOWERS: 

  • Aggregating the most talented publicists for the coolest boutique PR firm around, Neon PR. 💁🏼‍♀️
  • Looking put together on the reg with the help of my magic wands: a curling one and a mascara one. 
  • Tricking clients into thinking I’m at least 5’5’’ since they never see me out of high heels. 👠 

🎉 FUN FACTS: 

  • Can do a backflip on command, anytime, anywhere. 
  • Have been a certified SCUBA diver since the age of 12. 🐠
  • Own a 122 lb English Mastiff named Zeen Ween (actually just Xena). 🐶

Meet Team Neon Series: Chelsea

Shining some light on our ray of sunshine and Account Manager, Chelsea! ✨ She has been an integral part of Team Neon for almost 3 years, and we cannot imagine how things would be without her quick wit, killer photog skills, and her ability to manage client accounts while simultaneously overseeing the work of our new team members.

⚡️SUPERPOWERS: 

  • Investigator Extraordinaire. 🔍
  • Can turn wine into more wine. 🍷
  • Wordsmith Wonder. 🔮

🎉 FUN FACTS: 

  • Hiked into Havasupai Falls in 3 hours. 💁🏼
  • Is a self-proclaimed redhead. ❤️
  • Dressed as Batman for 5 consecutive Halloweens. 🦇

Meet Team Neon Series: Summer

Introducing our new Account Coordinator, Summer! ☀️ This Neon babe loves contributing to our clients social aesthetic and keeping up with current trends. Not to mention, she’s extremely stylish while doing it! 💁🏼‍♀️

⚡️SUPERPOWERS:

  • Photo editing connoisseur. 📸
  • Social media guru. 📲
  • Expert in running in heels. 👠

🎉FUN FACTS:

  • Immersed in watching Big Brother every summer, 3x a week, no exceptions
  • Las Vegas native but University of Nevada, Reno Alumna and die hard supporter. 🐺
  • Yogi in the making. 🧘🏼‍♀️

NOW HIRING: Neon PR Publicist Position

Neon PR is currently seeking an Account Coordinator for its Las Vegas office. The ideal Publicist candidate should hold a Bachelor’s degree in marketing, communications, PR or Integrated Communications and have at least one year, post-college, full-time relevant PR experience or PR internship experience, with an agency background preferred. Neon is looking for qualified PR pros that are creative and enthusiastic with passion for adventure, hospitality, nightlife, culinary and lifestyle brands, plus proven results with top-tier local, regional and national outlets.Neon PR roles and responsibilities include, but are not limited to:

  • Able to format, develop, write and successfully pitch press materials including bios, backgrounders, fact sheets, media advisories and press releases.
  • Comprehensive knowledge and ability to understand editorial calendars, identify relevant opportunities for clients and schedule pitches accordingly.
  • Understand reporting techniques including circulation, ad equivalency, and PR value and track client coverage including online, editorial, digital and broadcast placements.
  • Monitor, track, clip and properly draft publicity alerts for clients.
  • Stay up to date on trends in our industries through following websites, blogs, daily/weekly newsletters.
  • Research, vet and secure partnerships with like-minded brands for client partnerships.
  • Create, foster and leverage media relationships to produce stellar placements for our clients.
  • Facilitate media missions and appointments in local, regional and national markets.
  • Organize, invite and execute press trips locally and onsite at client locations.
  • Assisting in the overall running of client social media accounts.

All relevant applicants must be able to start within 2 weeks; please send resumes for consideration to info@neonpublicrelations.com.