MONITOR CHECK-IN AND REVIEW SITES TO BOOST BUSINESS

When something doesn’t smell or taste right to you, what do you do? You tell your friends around you to smell or taste it to see if they agree. They hesitantly comply and either confirm or deny your position. A similar scenario unfolds with social media all the time, but with an adverse effect. Peer reviews are being posted and instead of readers jumping on board to share the displeasure, they’re simply accepting their peers’ opinions as their own.

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THE $7M DOLLAR BRAND BUILDING SUPER BOWL BET

Renown Houston Business Owner “Mattress Mack” loses Super Bowl bet, will give $7M in refunds to customers

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REAL TIME MARKETING STRATEGY

Ever worry about how well your company is keeping up with the times? Or wonder how some companies always seem up-to-date on the latest trends and events? In today’s fast paced society, it’s hard enough to keep up with which celebrity is in the spotlight for the week, what the next big event is, or what new trend everyone is trying out (IE the ever-enduring celebrity diets, latest social media channels, etc.)

Keeping up with all the facets of ever-evolving trends can be time-consuming and like our favorite YouTube sensation Sweet Brown says, “Ain’t nobody got time for that!”

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MEASURING PUBLIC RELATIONS

As PR professionals, the most challenging part of our jobs isn’t the hours of client research, coming up with creative marketing ploys, crafting press releases or creating compelling content for our clients (or chasing celebs down the occasional red carpet); it’s measuring and demonstrating the numerical/monetized success of a PR campaign. One major question people have is: how do clients know PR is successful for their business? While PR is a growing sector for businesses, it is still misunderstood by many people. Without fully understanding the concept of public relations, it’s nearly impossible to understand how to quantify it.

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