Neon Public Relations was recently searching for an aspiring young professional who is passionate about the public relations industry and equally motivated to enhance their skills to break into the fast-paced and demanding professions of PR and marketing, and, it is with (extreme) excitement that I announce that position has been filled! My name is Allyson Wadman, and I have been hired for the summer as Neon PR’s intern and social media and communications (semi J ) professional.
When something doesn’t smell or taste right to you, what do you do? You tell your friends around you to smell or taste it to see if they agree. They hesitantly comply and either confirm or deny your position. A similar scenario unfolds with social media all the time, but with an adverse effect. Peer reviews are being posted and instead of readers jumping on board to share the displeasure, they’re simply accepting their peers’ opinions as their own.
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Ever worry about how well your company is keeping up with the times? Or wonder how some companies always seem up-to-date on the latest trends and events? In today’s fast paced society, it’s hard enough to keep up with which celebrity is in the spotlight for the week, what the next big event is, or what new trend everyone is trying out (IE the ever-enduring celebrity diets, latest social media channels, etc.)
Keeping up with all the facets of ever-evolving trends can be time-consuming and like our favorite YouTube sensation Sweet Brown says, “Ain’t nobody got time for that!”
As PR professionals, the most challenging part of our jobs isn’t the hours of client research, coming up with creative marketing ploys, crafting press releases or creating compelling content for our clients (or chasing celebs down the occasional red carpet); it’s measuring and demonstrating the numerical/monetized success of a PR campaign. One major question people have is: how do clients know PR is successful for their business? While PR is a growing sector for businesses, it is still misunderstood by many people. Without fully understanding the concept of public relations, it’s nearly impossible to understand how to quantify it.
Millennials— devouring information via social media and every technology imaginable. If you haven’t already found a way to target this specific audience, chances are your business is missing out on a driving force in branding based on millinnials’ inherent need to constantly share where they’re at and what they’re doing via social. Our point is, take your business social! It takes only a minute or two to set up a Twitter or Facebook account and believe us, it’s more than worth it. Not only will it allow you to interact with your audience, it will also build relationships and create trust. And make sure you keep your posts short and sweet – turns out 41 percent of millennials have no patience for long content based on the nexus for here-and-now, and obtaining information as quickly as humanly possible.
Using social media is an important part of any PR or marketing campaign; it not only gets the brand’s name out there by highlighting happenings relevant to the company, it also gets people involved with the business by opening up topics for outside discussion. Adversely, there is an ugly side to social sharing, and if you aren’t careful, it’s easy to lose followers.
Whether it’s an update to your wardrobe, technology, or personal life, we are all due for an upgrade at some point; and the same goes for multimillion dollar brands. So how do top brands update, or better known in the industry as, “rebrand”? Look no further then the ever-popular Starbucks Coffee Company. Starbucks recently hit its 40-year anniversary— you could call this a sort of mid-life crisis, but in a positive, non-sports-car-purchasing kind of way. If you visit the coffee chain on the regular you may have already noticed it. If not, it’s time to be filled in.
When publicizing a brand, it’s important that you always find a way to break through the clutter of competitors. One way many companies are doing so is by utilizing SnapChat. That’s right, SnapChat. The scandalous quick-pic-don’t-you-dare-screen-shot-this SnapChat.