As PR professionals, the most challenging part of our jobs isn’t the hours of client research, coming up with creative marketing ploys, crafting press releases or creating compelling content for our clients (or chasing celebs down the occasional red carpet); it’s measuring and demonstrating the numerical/monetized success of a PR campaign. One major question people […]
This author has yet to write their bio.Meanwhile lets just say that we are proud neonpr1981 contributed a whooping 66 entries.
Entries by neonpr1981
Millennials— devouring information via social media and every technology imaginable. If you haven’t already found a way to target this specific audience, chances are your business is missing out on a driving force in branding based on millinnials’ inherent need to constantly share where they’re at and what they’re doing via social. Our point is, […]
Using social media is an important part of any PR or marketing campaign; it not only gets the brand’s name out there by highlighting happenings relevant to the company, it also gets people involved with the business by opening up topics for outside discussion. Adversely, there is an ugly side to social sharing, and if […]
Whether it’s an update to your wardrobe, technology, or personal life, we are all due for an upgrade at some point; and the same goes for multimillion dollar brands. So how do top brands update, or better known in the industry as, “rebrand”? Look no further then the ever-popular Starbucks Coffee Company. Starbucks recently hit […]
When publicizing a brand, it’s important that you always find a way to break through the clutter of competitors. One way many companies are doing so is by utilizing SnapChat. That’s right, SnapChat. The scandalous quick-pic-don’t-you-dare-screen-shot-this SnapChat.
With the growing use of social media, companies are looking for ways to engage with their consumers through its social channels. However, many businesses are finding it challenging to connect with its specific customer base/followers and thereby getting those connections to translate into sales. Why are companies having a hard time gaining the results they […]