Entries by neonpr1981

Las Vegas: You can take the plunge at another pool

by L.A. Times Site receives 7,316,641 unique monthly visitors Las Vegas is heating up — weather-wise. Temps next week are expected to be in the 90s. Visitors can take the plunge at pools other than the one at their hotel. In fact, even the swanky Mandarin Oriental is allowing those who aren’t registered there to enjoy […]

REAL TIME MARKETING STRATEGY

Ever worry about how well your company is keeping up with the times? Or wonder how some companies always seem up-to-date on the latest trends and events? In today’s fast paced society, it’s hard enough to keep up with which celebrity is in the spotlight for the week, what the next big event is, or […]

MEASURING PUBLIC RELATIONS

As PR professionals, the most challenging part of our jobs isn’t the hours of client research, coming up with creative marketing ploys, crafting press releases or creating compelling content for our clients (or chasing celebs down the occasional red carpet); it’s measuring and demonstrating the numerical/monetized success of a PR campaign. One major question people […]

Building Your Social Voice

Millennials— devouring information via social media and every technology imaginable. If you haven’t already found a way to target this specific audience, chances are your business is missing out on a driving force in branding based on millinnials’ inherent need to constantly share where they’re at and what they’re doing via social. Our point is, […]

HOW TO LOSE A FOLLOWER IN 10 MINUTES

Using social media is an important part of any PR or marketing campaign; it not only gets the brand’s name out there by highlighting happenings relevant to the company, it also gets people involved with the business by opening up topics for outside discussion. Adversely, there is an ugly side to social sharing, and if […]

REBRANDING DONE RIGHT – WITH A LOT OF COFFEE

Whether it’s an update to your wardrobe, technology, or personal life, we are all due for an upgrade at some point; and the same goes for multimillion dollar brands. So how do top brands update, or better known in the industry as, “rebrand”? Look no further then the ever-popular Starbucks Coffee Company. Starbucks recently hit […]

SNAP TO IT! BRANDS UTILIZING SNAPCHAT

When publicizing a brand, it’s important that you always find a way to break through the clutter of competitors. One way many companies are doing so is by utilizing SnapChat. That’s right, SnapChat. The scandalous quick-pic-don’t-you-dare-screen-shot-this SnapChat.