Drink Me: Creative Juice.

In the world of business, PR can be like that whimsical aunt who wears her trendy sunglasses inside, enthralls you with her stories of wonderous lands, and always knows the perfect word to encapsulate the mood. Though we appear to always have the witty captions, the gift of gab, and a fresh perspective on those overly Instagrammed locations, being creative 24/7 can be exhausting. We promise our clients eye-catching photography, captivating releases, and intriguing marketing ideas. In reality, our mornings start with us sitting at a computer screen with our cursor blinking as we blink back, which can start out pretty stress-inducing. We can’t go totally Lewis Carroll as we have hard deadlines and a standard of professionalism to uphold, so luckily, we have our own ways of breaking through those creative blocks that don’t include a 6th cup of coffee, a psychedelic trip, or a major life crisis.

  • Just do it. Yeah, Nike coined the slogan, but we’re pretty sure it was first muttered by some poor soul with writer’s block back in the 17th century. If you’re drawing a blank (figuratively and literally) just write or just draw or just start taking photos. Just do it. What you’re creating doesn’t necessarily have to have anything to do with the task at hand. Start by just writing down what you did yesterday or take photos of household products. As Maya Angelou once said, “You can’t use up creativity. The more you use, the more you have”. The biggest hump to get over can be simply starting. A great tool is a writing prompt book. Yes, the prompts can be cheesy, but they get you thinking about topics your own brain isn’t coming up with and it can give you a whirlwind of new ideas. 
  • Jot down everything. You never know when you’ll be inspired, and you never know what that inspiration can evolve into down the line. Most of us are old fashioned and still love pen and paper, but the Notes app in your phone will do just fine. Our notes consist of quotes from books, websites we want to remember, photoshoot ideas, hiking trails, the name of my favorite nail technician in Vegas, and the coffee preferences of my co-workers. Even if an idea might sound silly, write it down and revise the details when you have time to give it attention.
  • Challenge yourself. Comfort breeds contentment and contentment breeds complacency. Even if you don’t consciously realize you aren’t doing your best, if you get too used to certain formulas and styles, your work will become redundant. Pick up books with writing styles that are difficult to follow, look at artwork that makes you a bit uncomfortable, go somewhere completely new, have a conversation with someone you wouldn’t normally talk to. Force yourself to grow, even in little ways, and your work will grow with you. 
  • Check out local venues whenever you’re feeling uninspired. Support local musicians even if it’s just going to an open mic, check out museums and galleries, go to a book store. We won’t get too new-age on you, don’t worry  we left the crystals at home; if you want to get creative, you need to surround yourself with creative energy. This doesn’t mean you have to start getting tattoos and living communal (though, go for it if that’s your jam). If you’re stunted for an extended amount of time, you need to actively seek out things that inspire you.
  • Break. The Spanish are onto something with their siestas. As a culture, we highly value productivity and often think if you aren’t hustling, you aren’t successful. But unless you are working on an assembly line, you should really focus on quality over quantity. This isn’t excusing being lazy or overly distracted. Every once in a while, you need to change your scenery, talk to someone new, take a 15-min break and read. Do something to totally distract yourself so you can feel refreshed when you get back to your work space.
  • Look online. It may come with the territory of being female with a wi-fi connection, but sites like Pinterest really do have great ideas. Trust us, some of us used to make fun of it too, and no, some won’t ever use theirs for wedding planning whilst still single or pin how-to’s for making your own almond milk. If you can’t get yourself to pin, look at sites like:

-unsplash.com for beautiful photography

-hellopoetry.com if you want to give snaps

-neatorama.com for completely random stories about pretty much anything

-logopond.com for all your graphic design needs

-Etsy.com so you can impulse buy your inspiration

-tumblr.com for relive through your teenage angst.

  • Wander. We underestimate just walking with no particular location in mind. We tend to think of this as something to do in a new city when we are vacationing. We do it when we first move someplace, and then for some reason, we stop. You never know what you’ll find, who you’ll run into, or what weird conversation you’ll eavesdrop into when your taking your city by foot. Find a new store or café, you never know where you’ll feel productive. After all, J.K Rowling started the Harry Potter series when she stumbled across a café while walking around Edinburgh and look what good that’s done for her. Apparently, the right walk can change your life. 

PR: Get with the Times, but be Timeless.

As a profession, Public Relations has been around for nearly 100 years. Though its origins are debatable, Edward Bernays or Ivy Lee? (We may never come to an agreement.) However, there is one factor of the profession that is undeniable… it’s always evolving. Advancement intrinsically prompts skepticism and concern, especially when the pressure to progress is pushed by technology. Sometimes innovation hits us like a tornado. While some of us get swept away in the funnel of apps and websites, others are left behind in debris of confusion and sudden disconnect. As one of the top PR firms in Nevada, it’s imperative we have one foot spinning in the virtual world with the other foot planted firmly on the ground. As an early adopter of the realms of ‘new school’ PR, Neon PR is consciously bringing the timeless aspects of the old school with us.

  • Face-to-Face interactions. No matter how convenient technology is making it to communicate, nothing is more impactful than talking face-to-face. It might be time efficient to send an e-mail or use Google Docs, but showing a client they are worth your time will guarantee long-term loyalty. Close the laptop, grab a coffee, and give your clients the undivided attention that they deserve.
  • Personalization. This one is for all the blast-email addicts. Are blasts necessary at times? Yes. Are they often skimmed or just overlooked? Also, yes. Remember on the other end of whatever device you are using, there is a human, and as humans, we like our individual identities. Use names (correct spellings and all) as frequently as possible. Only send e-mails that are truly in the interest of whoever you are sending it to. You wouldn’t send a pitch about a client’s new ice cream flavors to a fitness magazine, would you? 
  • Timeliness. Now we can send and receive information faster than ever. Sometimes because of that, we procrastinate and don’t prepare properly. We rely on easy fixes. We’ve all forgotten to get back to someone and then had to do the hasty e-mail on the run. No matter how human this is, it still can look unprofessional and careless. Make sure to set aside the right amount of time to complete each project and respond in a timely manner. 
  • Build a relationship organically. Personally, I’ve always had an issue with the term “networking” because it makes forming personal connections feel ingenuine. As if there has to be some sort of prize at the end, otherwise the interaction is deemed useless. Really get to know who you are working with and work with people who interest you personally. This dips into ethics, but as a firm we make sure we are the best fit for our clients. If we don’t think we can do the job they a looking for, we aren’t afraid to point people in the right direction. Building a trusting and honest relationship will yield more effective results than just temporary monetary gain.

Hi, my name is Millennial, and I’m addicted to my phone.

We’ve all seen this scenario play out; you sit down to a nice dinner out surrounded by friends and when your food comes, it turns into a Vogue photoshoot starring your plate of hot lasagna. I get it. Food posts are trendy and who doesn’t want to show off their fabulous ordering skills? The problem comes in when that camera transforms back into phone and the notifications start pouring in. Pretty soon we’re all sitting at a table, transfixed on a screen rather than making conversation with those friends we were just so excited to meet up with. The first step to changing these bad phone habits, just like in any recovery process, is admitting you have a problem. Hi, my name is millennial, and I’m addicted to my phone. 

Here’s our five-step program to getting away from your screen:

  1. Don’t start your mornings on your phone. It’s so easy to turn off your alarm clock and turn right onto Instagram and e-mails. However, this can create a lot of instant anxiety. Being bombarded with work, people trying to sell you things, and all the gossip from the previous day does not make for a productive mindset. Try spending the first 45 minutes of the day off of your phone. Drink your coffee or celery juice, write down a to-do list for the day, get mentally and physically ready, and then tackle the outside world on your terms. 
  2. Schedule out posting times. For those of us who use social media for work, it can seem like we always need to be on it. Thanks to apps like Planoly, Hootsuit, and Unum, you can designate certain times of the day to planning out your socials. Some of the apps will even post on your behalf at set times. Once those are set up, you have no excuse to be constantly scrolling. 
  3. Use Instagram for influence, but not comparison. At any given time, you’re going to have one friend in Bali, one friend becoming the next Martha Stewart, and one friend performing open-heart surgery with one hand. Meanwhile, you’re one your 7thepisode of a docuseries about Parmesan cheese and Netflix is asking you if you’re still there…and you are. We all have our non-newsworthy days and that’s perfectly fine! Remember, Instagram is a highlighted version of someone’s life and is in no way reality. Use the influencers you follow for exactly that, influence. Let them motivate you to possibly get off the couch or to work towards a goal but don’t dwell on comparing every post to your own life. 
  4. Set Breaks.Whenever you are involved in an activity that takes your full attention, give it your full attention. How many times a week do you actually turn your phone fully off? Try it. When completing a task, turn your phone all the way off. For example, cleaning your house. No touching your phone until your done. You’ll notice not only is your screen time decreasing, but you’re probably performing whatever task is at hand a lot more efficiently.
  5. Charge across the room.Not only does phone light disrupt your natural circadian rhythms (those things that help you sleep on time), but the blue light actually causes skin damage. So not only will you look haggard the next morning from letting your phone keep you awake, but your skin will also age more quickly. All around, we’re not a fan of blue light. At least 30 minutes before bed, charge your phone across the room. This way, you don’t have the temptation to look at it if you can’t fall asleep right away and physically having to get up will help you stop hitting the snooze button in the morning.