PR: Get with the Times, but be Timeless.

As a profession, Public Relations has been around for nearly 100 years. Though its origins are debatable, Edward Bernays or Ivy Lee? (We may never come to an agreement.) However, there is one factor of the profession that is undeniable… it’s always evolving. Advancement intrinsically prompts skepticism and concern, especially when the pressure to progress is pushed by technology. Sometimes innovation hits us like a tornado. While some of us get swept away in the funnel of apps and websites, others are left behind in debris of confusion and sudden disconnect. As one of the top PR firms in Nevada, it’s imperative we have one foot spinning in the virtual world with the other foot planted firmly on the ground. As an early adopter of the realms of ‘new school’ PR, Neon PR is consciously bringing the timeless aspects of the old school with us.

  • Face-to-Face interactions. No matter how convenient technology is making it to communicate, nothing is more impactful than talking face-to-face. It might be time efficient to send an e-mail or use Google Docs, but showing a client they are worth your time will guarantee long-term loyalty. Close the laptop, grab a coffee, and give your clients the undivided attention that they deserve.
  • Personalization. This one is for all the blast-email addicts. Are blasts necessary at times? Yes. Are they often skimmed or just overlooked? Also, yes. Remember on the other end of whatever device you are using, there is a human, and as humans, we like our individual identities. Use names (correct spellings and all) as frequently as possible. Only send e-mails that are truly in the interest of whoever you are sending it to. You wouldn’t send a pitch about a client’s new ice cream flavors to a fitness magazine, would you? 
  • Timeliness. Now we can send and receive information faster than ever. Sometimes because of that, we procrastinate and don’t prepare properly. We rely on easy fixes. We’ve all forgotten to get back to someone and then had to do the hasty e-mail on the run. No matter how human this is, it still can look unprofessional and careless. Make sure to set aside the right amount of time to complete each project and respond in a timely manner. 
  • Build a relationship organically. Personally, I’ve always had an issue with the term “networking” because it makes forming personal connections feel ingenuine. As if there has to be some sort of prize at the end, otherwise the interaction is deemed useless. Really get to know who you are working with and work with people who interest you personally. This dips into ethics, but as a firm we make sure we are the best fit for our clients. If we don’t think we can do the job they a looking for, we aren’t afraid to point people in the right direction. Building a trusting and honest relationship will yield more effective results than just temporary monetary gain.

Hi, my name is Millennial, and I’m addicted to my phone.

We’ve all seen this scenario play out; you sit down to a nice dinner out surrounded by friends and when your food comes, it turns into a Vogue photoshoot starring your plate of hot lasagna. I get it. Food posts are trendy and who doesn’t want to show off their fabulous ordering skills? The problem comes in when that camera transforms back into phone and the notifications start pouring in. Pretty soon we’re all sitting at a table, transfixed on a screen rather than making conversation with those friends we were just so excited to meet up with. The first step to changing these bad phone habits, just like in any recovery process, is admitting you have a problem. Hi, my name is millennial, and I’m addicted to my phone. 

Here’s our five-step program to getting away from your screen:

  1. Don’t start your mornings on your phone. It’s so easy to turn off your alarm clock and turn right onto Instagram and e-mails. However, this can create a lot of instant anxiety. Being bombarded with work, people trying to sell you things, and all the gossip from the previous day does not make for a productive mindset. Try spending the first 45 minutes of the day off of your phone. Drink your coffee or celery juice, write down a to-do list for the day, get mentally and physically ready, and then tackle the outside world on your terms. 
  2. Schedule out posting times. For those of us who use social media for work, it can seem like we always need to be on it. Thanks to apps like Planoly, Hootsuit, and Unum, you can designate certain times of the day to planning out your socials. Some of the apps will even post on your behalf at set times. Once those are set up, you have no excuse to be constantly scrolling. 
  3. Use Instagram for influence, but not comparison. At any given time, you’re going to have one friend in Bali, one friend becoming the next Martha Stewart, and one friend performing open-heart surgery with one hand. Meanwhile, you’re one your 7thepisode of a docuseries about Parmesan cheese and Netflix is asking you if you’re still there…and you are. We all have our non-newsworthy days and that’s perfectly fine! Remember, Instagram is a highlighted version of someone’s life and is in no way reality. Use the influencers you follow for exactly that, influence. Let them motivate you to possibly get off the couch or to work towards a goal but don’t dwell on comparing every post to your own life. 
  4. Set Breaks.Whenever you are involved in an activity that takes your full attention, give it your full attention. How many times a week do you actually turn your phone fully off? Try it. When completing a task, turn your phone all the way off. For example, cleaning your house. No touching your phone until your done. You’ll notice not only is your screen time decreasing, but you’re probably performing whatever task is at hand a lot more efficiently.
  5. Charge across the room.Not only does phone light disrupt your natural circadian rhythms (those things that help you sleep on time), but the blue light actually causes skin damage. So not only will you look haggard the next morning from letting your phone keep you awake, but your skin will also age more quickly. All around, we’re not a fan of blue light. At least 30 minutes before bed, charge your phone across the room. This way, you don’t have the temptation to look at it if you can’t fall asleep right away and physically having to get up will help you stop hitting the snooze button in the morning.