As PR professionals, the most challenging part of our jobs isn’t the hours of client research, coming up with creative marketing ploys, crafting press releases or creating compelling content for our clients (or chasing celebs down the occasional red carpet); it’s measuring and demonstrating the numerical/monetized success of a PR campaign. One major question people have is: how do clients know PR is successful for their business? While PR is a growing sector for businesses, it is still misunderstood by many people. Without fully understanding the concept of public relations, it’s nearly impossible to understand how to quantify it.

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