REBRANDING DONE RIGHT – WITH A LOT OF COFFEE

Whether it’s an update to your wardrobe, technology, or personal life, we are all due for an upgrade at some point; and the same goes for multimillion dollar brands. So how do top brands update, or better known in the industry as, “rebrand”? Look no further then the ever-popular Starbucks Coffee Company. Starbucks recently hit its 40-year anniversary— you could call this a sort of mid-life crisis, but in a positive, non-sports-car-purchasing kind of way. If you visit the coffee chain on the regular you may have already noticed it. If not, it’s time to be filled in.

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