Whether it’s an update to your wardrobe, technology, or personal life, we are all due for an upgrade at some point; and the same goes for multimillion dollar brands. So how do top brands update, or better known in the industry as, “rebrand”? Look no further then the ever-popular Starbucks Coffee Company. Starbucks recently hit its 40-year anniversary— you could call this a sort of mid-life crisis, but in a positive, non-sports-car-purchasing kind of way. If you visit the coffee chain on the regular you may have already noticed it. If not, it’s time to be filled in.
http://neonpublicrelations.com/wp-content/uploads/2014/02/starbucks_new_logo.top_.jpg 325 475 neonpr1981 http://neonpublicrelations.com/wp-content/uploads/2016/01/Logo-White-Only-4.png neonpr19812014-02-12 18:49:482016-01-11 13:53:54REBRANDING DONE RIGHT - WITH A LOT OF COFFEE